[This review was originally posted at the Nieman Journalism Lab Cipro Cost, on Oct. 22, 2010.]
The value of hard news online: Perfect Market, a company that works on monetizing news online, released a study this week detailing the value of this summer's most valuable stories. The study included an interesting finding: The fluffy, celebrity-driven stories that generate so much traffic for news sites are actually less valuable to advertisers than relevant hard news. The key to this finding, purchase Cipro for sale, The New York Times reported, is that news stories that actually affect people are easier to sell contextual advertising around — and that kind of advertising is much more valuable than standard banner ads.
As Advertising Age pointed out, a lot of this goes back to keyword ads and particularly Google AdSense; a lot of, say, mortgage lenders and immigration lawyers are doing keyword advertising, Australia, uk, us, usa, and they want to advertise around subjects that deal with those issues. In other words, stories that actually mean something to readers are likely to mean something to advertisers too, Cipro Cost.
But the relationship isn't quite that simple, said GigaOM's Mathew Ingram. Advertisers don't just want to advertise on pages about serious subjects; they want to advertise on pages about serious subjects that are getting loads of pageviews — and you get those pageviews by also writing about the Lindsey Lohans of the world. SEOmoz' s Rand Fishkin had a few lingering questions about the study, and the Lab's Megan Garber took the study as a cue that news organizations need to work harder on "making their ads contextually relevant to their content."
The Times Co.'s paywall surprise: The New York Times Co. released its third-quarter earnings statement (your summary: print down, digital up, overall meh), and the Awl's Choire Sicha put together a telling graph that shows how The Times has scaled down its operation while maintaining at least a small profit, Cipro natural. Sicha also noted that digital advertising now accounts for a third of The Times' total revenue, which has to be an relatively encouraging sign for the company.
Times Co. Cipro Cost, CEO Janet Robinson talked briefly and vaguely about the company's paid-content efforts, led by The Times' own planned paywall and the Boston Globe's two-site plan. But what made a few headlines was the fact that the company's small Massachusetts paper, The Telegram & Gazette, actually saw its number of unique visitors increase after installing a paywall in August. Cheap Cipro, Peter Kafka of All Things Digital checked the numbers out with comScore and offered a few possible reasons for the bump (maybe a few Google- or Facebook-friendly stories, or a seasonal traffic boost).
The Next Web's Chad Catacchio pushed back against Kafka's amazement, pointing out that the website remains free to print subscribers, which, he says, probably make up the majority of the people interested in visiting the site of a fairly small community paper like that one. Catacchio called the Times Co.'s touting of the paper's numbers a tactic to counter the skepticism about The Times' paywall, order Cipro no prescription, when in reality, he said, "this is completely apples and oranges."
WikiLeaks vs. the world: The international leaking organization WikiLeaks has kept a relatively low profile since it dropped 92,000 pages of documents on the war in Afghanistan in July, but Spencer Ackerman wrote at Wired that WikiLeaks is getting ready to release as many as 400,000 pages of documents on the Iraq War as soon as next week, as two other Wired reporters looked at WikiLeaks' internal conflict and the ongoing "scheduled maintenance" of its site, Cipro Cost. WikiLeaks editor Julian Assange responded by blasting Wired via Twitter, and Wired issued a defense.
One of the primary criticisms of WikiLeaks after their Afghanistan release was that they were putting the lives of American informants and intelligence agents at risk by revealing some of their identities. Cipro online cod, But late last week, we found out about an August memo by Defense Secretary Robert Gates acknowledging that no U.S. intelligence sources were compromised by the July leak. Salon's Glenn Greenwald documented Cipro Cost, the numerous times government officials and others in the media asserted exactly the opposite.
Greenwald asserted that part of the reason for the government's rhetoric is its fear of damage that could be caused by WikiLeaks future leaks, and sure enough, it's already urging news organizations not to publish information from WikiLeaks' Iraq documents. At The Link, Nadim Kobeissi wrote an interesting account of the battle over WikiLeaks so far, Cipro alternatives, characterizing it as a struggle between the free, open ethos of the web and the highly structured, hierarchical nature of the U.S. government. "No nation has ever fought, or even imagined, a war with a nation that has no homeland and a people with no identity, Cipro from canadian pharmacy, " Kobeissi said.
Third-party plans at Yahoo and snafus at Facebook: An interesting development that didn't get a whole lot of press this week: The Wall Street Journal reported that Yahoo will soon launch Y Connect, a tool like Facebook Connect that will put widgets on sites across the web that allow users to log in and interact at the sites under their Yahoo ID. PaidContent's Joseph Tarkatoff noted that Y Connect's success will depend largely on who it can convince to participate (The Huffington Post is in so far), Cipro Cost.
The Wall Street Journal also reported another story about social media and third parties this week that got quite a bit more play, when it revealed that many of the most popular apps on Facebook are transmitting identifying information to advertisers without users' knowledge. Search Engine Land's Barry Schwartz found the juxtaposition of the two stories funny, and while the tech world was abuzz, Michael Arrington of TechCrunch gave the report the "Move on, real brand Cipro online, nothing to see here" treatment.
An unplanned jump from NPR to Fox News: Another week, another prominent member of the news media fired for foot-in-mouth remarks: NPR commentator Juan Williams lost his job for saying on Fox News' The O'Reilly Factor that he gets nervous when he sees Muslims in traditional dress on airplanes. Within 24 hours of being fired, though, Williams had a full-time gig (and a pay raise) at Fox News. Williams has gotten into hot water with NPR Cipro Cost, before for statements he's made on Fox News, which led some to conclude that this was more about Fox News than that particular statement.
NPR CEO Vivian Schiller explained why Williams was booted (he engaged in non-fact-based punditry and expressed views he wouldn't express on NPR as a journalist, she said), but, of course, not everybody was pleased with the decision or its rationale. (Here's Williams' own take on the situation.) Much of the discussion was pretty politically oriented — New York's Daily Intel has a pretty good summary of the various perspectives — but there were several who weren't pleased with the firing along media-related lines, Cipro pharmacy. The American Journalism Review's Rem Rieder said the move came too hastily, and The Atlantic's Jeffrey Goldberg said he doesn't like the trend of news organizations firing reporters over statements about Muslims or Jews.
Glenn Greenwald of Salon didn't care for this firing in particular, but said if you cheered the firings of those other reporters, you can't rail about this one for consistency's sake. The Columbia Journalism Review's Joel Meares, meanwhile, argued that Williams' firing sent the wrong message, especially for a news outlet known for taking advantage of controversial moments as opportunities for civil discourse: "Say something off-key, and you’re silenced, Cipro Cost. Expect that from CNN, After Cipro, but we thought better of NPR."
Newsweek and The Daily Beast's deal dies: With rumors swirling of a merger between Newsweek and the online aggregator The Daily Beast, we were all ready to start calling the magazine TinaWeek or NewsBeast last weekend. But by Tuesday, The Wall Street Journal had reported that the talks were off. There were some conflicting reports about who broke off talks; the Beast's Tina Brown said she got cold feet, but new Newsweek owner Sidney Harman said both parties backed off. (Turns out it was former GE exec Jack Welch, an adviser on the negotiations, where to buy Cipro, who threw ice water on the thing.)
Business Insider's Joe Pompeo gave word of continued staff shuffling, and Zeke Turner of The New York Observer reported on the frosty relations between Newsweek staffers and Harman, as well as their disappointment that Brown wouldn't be coming to "just blow it up." The Wrap's Dylan Stableford wondered what Newsweek's succession plan for the 92-year-old Harman is. Cipro Cost, If Newsweek does fall apart, Slate media critic Jack Shafer said, that wouldn't be good news for its chief competitor, Time.
Reading roundup: We've got several larger stories that would have been standalone items in a less busy week, so we'll start with those.
— As Gawker first reported, What is Cipro, The Huffington Post folded its year-old Investigative Fund into the Center for Public Integrity, the deans of nonprofit investigative journalism. As Gawker pointed out, a lot of the fund's problems likely stemmed from the fact that it was having trouble getting its nonprofit tax status because it was only able to supply stories to its own site. The Knight Foundation, which recently gave the fund $1.7 million, handed it an additional $250,000 to complete the merger, canada, mexico, india.
— Nielsen released a study on iPad users with several interesting findings, including that books, TV and movies are popular content on it compared with the iPhone and nearly half of tablet owners describe themselves as early adopters. Also in tablet news, News Corp. delayed its iPad news aggregation app plans, and publishers might be worried about selling ads on a smaller set of tablet screens than the iPad, Cipro Cost.
— From the so-depressing-but-we-can't-stop-watching department: The Tribune Co.'s woes continue to snowball, with innovation chief Lee Abrams resigning late last week and CEO Randy Michaels set to resign late this week. Abrams issued a lengthy self-defense, and Chicago Tribune columnist John Kass defended his paper, too.
— J-prof Jay Rosen proposed what he calls the "100 percent solution" — innovating in news trying to cover 100 percent of something. Paul Bradshaw liked the idea and began to build on it. Cipro Cost, — It's not a new debate at all, but it's an interesting rehashing nonetheless: Jeff Novich called Ground Report and citizen journalism useless tools that can never do what real journalism does. Megan Taylor and Spot.Us' David Cohn disagreed, strongly.
— Finally, former Los Angeles Times intern Michelle Minkoff wrote a great post about the data projects she worked on there and need to collaborate around news as data. As TBD's Steve Buttry wrote, "Each of the 5 W’s could just as easily be a field in a database. ... Databases give news content more lasting value, by providing context and relationships.".
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Most of America's newsrooms Purchase Armour, have been aboard the Twitter bandwagon for at least a year, though few of them have found a way to directly make money off of social media. But one small daily newspaper in Nebraska has brought in a small but steadily growing stream of revenue this summer by creating and consulting for its own social media network for local advertisers.
The paper is the 20,000-circulation Grand Island Independent (disclosure: I worked as a reporter there until April, just before this project was formally launched), and the service is called the giNetwork, Armour price, coupon. Here's how it works: Companies pay for The Independent's web editor to set up their Facebook pages and Twitter accounts, with synchronized posts between the two. Their posts are then aggregated and displayed with a Twitter lists widget on The Independent's homepage (about midway down) and on a dedicated giNetwork page. The deal includes on-demand social media consulting during business hours and a regular email newsletter with tips and success stories, Purchase Armour.
The giNetwork was added on top of an existing local search service developed by the newspaper that boosts local advertisers' search results on Google and other search engines, No prescription Armour online, as well as the paper's own local business listings. The search service, FindNEthing.com, had been offered to businesses for $79 per month, and the giNetwork is now included in the FindNEthing package for a total of $99 per month. (Businesses are required to sign on for at least 12 months in order to prevent them from quickly parlaying the paper's network support and free social media setup into their own independent social media campaign.)
The two services together give advertisers a strong presence on Google, online buy Armour without a prescription, Facebook and The Independent, the area's most-visited website. "You get the two most popular sites in the world and the most popular site here — it's what I call the holy trinity of 'onlineliness,'" said The Independent's new media director, Buy cheap Armour no rx, Jack Sheard. Purchase Armour, "You can't get it anywhere else. There's no other product that's going to give you all three of those things."
Advertisers seem to be buying into Sheard's pitch: The network launched this spring with about a half-dozen businesses and now includes 37 in the rural town of about 50,000 — this after FindNEthing had struggled and flatlined, Sheard said. Here are the project's main selling points, and how they've worked in practice, canada, mexico, india.
— It makes social media simple for businesses. When Sheard, web editor Stephanie Romanski and The Independent's sales reps talked to local advertisers, they found that few of them knew how to set up Facebook fan page for their business, and even fewer understood Twitter. Armour for sale, "A lot of them, when we talk to them, say, 'Yeah, yeah, I know I need to be a part of that, Armour recreational, I just don't have the time. I know the way things are going; I just don't understand it,'" Sheard said, Purchase Armour. So the giNetwork makes it simple: The paper sets their account up, gives them a single place to put in messages (usually Facebook; sometimes Twitter for the smartphone-attached) and provides help and advice along the way.
Sheard said the network's been much more popular among older business owners than younger ones, Armour long term, largely because older ones tend to be unfamiliar with the technology while their younger colleagues are skeptical of paying someone for something they're capable of doing themselves. Romanski's expertise — she runs The Independent's creative social media efforts and has done consulting for others in the newspaper business — is a major draw for advertisers and an important part of the program. "If [the businesses] are not successful with this, then we just have a dead product, and we're just spending money on something that doesn't work," Sheard said, Armour from mexico.
Purchase Armour, — It gives targeted access to devoted local audiences. The key to this selling point is the aggregation of the Twitter lists widget on the homepage and the giNetwork landing page. That widget expands the business's audience beyond the business's few hundred Facebook fans or few dozen Twitter followers to potentially include the paper's thousands of unique visitors per week. And, of course, My Armour experience, a streaming list of constantly updating local deals draws a much more interested audience than a banner ad. To that end, the paper is hoping to make the giNetwork the hub of local-deals-of-the-moment — a sort of shaggier Groupon — as the network grows, attracting a devoted following of bargain-hunters. Joining the network is the only way to gain access to that following, Purchase Armour.
— Other local businesses have used it to attract new customers. The paper has plenty of small success stories, taking Armour. The local franchise of the Mexican fast-food chain Qdoba reached nearly 500 Facebook fans in its first two weeks with a giveaway offer; it now uses its page to spread word of its regular promotions, like kids-eat-free Mondays. A local florist started with a special deal for customers who came in and said "I love my dog," and was getting new customers from the promotion months afterward. Purchase Armour, A tire shop has drawn new customers with its regular oil change deals. Armour use, The most successful local social-media user is a grocery store that actually launched its Facebook page independently, as the giNetwork was in the planning stages. It quickly gained thousands of followers with deep daily discounts, though it limited the deal to Facebook fans, necessitating a messy system in which customers printed out proof of their Facebook fandom, then exchanged it for a voucher at the customer service desk, Armour street price.
When the store joined the giNetwork, Sheard eliminated the Facebook fan requirement over the initial objections of the store's manager. The Facebook fan page was merely a means to an end — increased business, Sheard said. "We're not in the business to sell Facebook fans, Armour no rx, " he said. "We will help you build them, and that's great, but we are in the business of getting people in your door, Purchase Armour. That's what the giNetwork does that Facebook, maybe, is limited on."
In the newsroom
So what has this meant for The Independent. Despite the relatively meager revenue, it's come out a plus in the paper's cost-benefit analysis; the initial setup is simple, is Armour safe, and the project requires even lower maintenance after that point. The paper had initially discussed a much more intensive program in which Romanski would actually run the social-media efforts for local businesses, but that idea was scrapped because of ethical (the newspaper's web editor also being the online voice of numerous advertisers) and time issues. This project has struck a much happier balance, Sheard and Romanski said. Purchase Armour, The network won an award this year for best new revenue idea in the online group of The Omaha World-Herald Co., The Independent's owners, and The Hays Daily News in Kansas has picked up the idea after talking with Romanski.
But don't expect the giNetwork to look the same a few months from now; the paper plans to keep incorporating new technologies and services into it, such as Foursquare and Shoutback, a Groupon competitor. In a late-adopting social media city like Grand Island, that means the paper itself plays a role in pioneering those new products — a refreshingly unfamiliar role for the local paper. And while the numbers are small, Sheard and The Independent's executives are excited about the fact that they're making real money directly from their social media efforts. "We've started, and that's the key," Sheard said.
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