[This review was originally posted at the Nieman Journalism Lab Tramadol For Sale, on Sept. 10, 2010.]
An uneasy move into the world of web metrics: As CUNY j-prof C.W. Anderson declared on Twitter, this was "obviously the week of news metrics," so it's probably best to start there. Australia, uk, us, usa, The discussion was kicked off Monday by a New York Times feature on traditional news organizations beginning to pay more attention to their online traffic numbers — something most other websites have been doing religiously for years, but a relative novelty for traditionally one-way institutions such as the Times and The Washington Post. The Times' Jeremy Peters painted a picture of the Post's newsroom that didn't look all that different from Gawker Media in this respect: Traffic data gets displayed on a screen in the newsroom, emailed daily to staff members, and has played a role in staff-cutting decisions.
Still, editors at America's most prominent newspapers (the Times, the Post, The Wall Street Journal, and The Los Angeles Times were the four examined) were careful to note (somewhat dubiously) that they don't let that traffic dictate what they write about, Tramadol For Sale. The Post's media critic, Howard Kurtz, herbal Tramadol, weighed in on the phenomenon with some concern, pondering the balance between pushing for traffic and protecting a storied brand like the Post's or the Times'. "They can't simply abandon serious news in favor of the latest wardrobe malfunction without alienating some of their longtime readers," he said of the two papers. "What they gain in short-term hits would cost them in long-term reputation."
Naturally, Ordering Tramadol online, Gawker tweaked Kurtz for his paternal unease about the issue, mocking the idea that knowing and adjusting for what readers care about represents a threat to journalism. Econsultancy's Patricio Robles remarked that the Times didn't find any evidence of major news organizations being corrupted by the use of their traffic numbers and wondered why newspapers don't go further, like testing multiple versions of the same story. Tramadol For Sale, Meanwhile, Columbia researchers released a study that found that news organizations use metrics that vary widely in their measurements of online traffic, leading to confused editors and hesitant advertisers. The Columbia Journalism Review adapted the study into an article by Lucas Graves on the web's too-much-information problem and its effect on news organizations: "The Web has been hailed as the most measurable medium ever, and it lives up to the hype. The mistake was to assume that everyone measuring everything would produce clarity." On the other hand, online buy Tramadol without a prescription, Graves said, news decisions have been made easier in other media (like, say, TV) where metrics were not necessarily more accurate, but more unanimous. Tramadol description, —
Google Instant's impact on search: This week, Google unveiled another tool that might eventually have a significant effect on that web traffic: Google Instant, a change to its web search function (though it's coming to browsers soon) that allows users to see results for predicted searches as they type. Essentially, it takes Google's autocomplete feature and shows the results of those possible searches as well as the search terms themselves. Here, let Search Engine Land explain it to you — they're good at this, and they have pictures, Tramadol For Sale.
Google is selling this feature on the idea that it makes searching faster, though like Scott Rosenberg, Tramadol overnight, I'm not too interested in that aspect. (As TechCrunch's Erick Schonfeld pointed out, the bigger change is in the volume of search results you'll be processing, not the speed with which you'll get them.) The more significant issue is what this might do to industry of search-engine optimization. Google noted that websites and keyword ads will see some fluctuations in the number of impressions they get, Tramadol without prescription, and The Guardian has asuperb explanation of how SEO works and what Google Instant might do to it.
PR expert Steve Rubel was the first to speculate that Google Instant could kill SEO, arguing that it will serve as feedback that allows people to change their searches in real-time, rejecting inadequate search results and personalizing the web for themselves. "Google Instant means no one will see the same web anymore, making optimizing it virtually impossible," he said. (The Guardian Tramadol For Sale, also noted that if users are signed into their Google account, their results will also be personalized based on their web history.)
Quite a few people leaped to refute Rubel's point, with ReadWriteWeb quoting a marketer who speculated that top search results and "long-tail search" would gain even more value. Other arguments for the continued existence of SEO: as long as people are using search engines to find information, Tramadol used for, that information will need to be optimized (Search Engine Land); Google's search is still only as good as the content it finds (Econsultancy); SEO experts have already been planning around personalized search and Google Suggest (Vanessa Fox); and they'll continue to adapt to this increased personalization (Google's Matt Cutts).
A couple of people made the interesting case that Google Instant will actually reduce the individuality in web search: Searchers will stop once they see results for a popular search that's close enough to what they were looking for, the argument goes. Web entrepreneur Bob Warfield put the point well: "Instant Search will substitute popular searches for those individually created. More people will be driven off the back roads search trails and onto the superhighways that lead to whomever controls the first few search results connected to the Instant Searches Google is recommending at the time." It's a possibility that could have damaging implications for serendipity in finding alternative news voices online, too. Tramadol pics, —
NPR's targeted local push: We've been hearing for a while about NPR's new local-news web initiative, and this week NPR formally launched it as The Argo Network, a set of a dozen websites run by public-radio stations on specific local issues. PaidContent's Staci Kramer took a close look at what the network's sites look like and the thinking behind them, with NPR execs noting that the network's reporter-bloggers will take a web-first approach and that the underlying philosophy isn't much different from AOL's Patch hyperlocal-news project, Tramadol For Sale. The funding is, however; the project has $3 million to last it through next year, compared with Patch's gobs o' cash.
SF Weekly's Lois Beckett talked to NPR's Matt Thompson about the reporting ethos of the project: A focus on a passionate niche audience, Tramadol interactions, curation and community-building, and an emphasis on the news stream and news developments' context within larger stories. Here at the Lab, Ken Doctor was impressed by the indications that the project will be able to create and multiply audiences for itself and its member stations. "Like Silicon Valley startups, the effort is about building a product that seems to meet a clear audience need, About Tramadol, building that audience — and then finding a sustainable business model," he wrote. "That’s what has built companies for decades in the valley, and it’s in contrast to how much of the journalism business has long gotten funded."
Apple's app police and news: Apple issued revised guidelines for its App Store this week, summarized nicely at Daring Fireball and a little more comically at TechCrunch. You can find plenty of commentary Tramadol For Sale, on this from the developers' perspective, but there's a significant journalistic angle to this as well, as Apple's app store policies have generated a little bit of consternation in the past year.
Apple is using the "we'll know it when we see it" approach to determining what's inappropriate content, which Scott Rosenberg saw as pretty problematic for a platform that Apple's billing as the New Newsstand, Tramadol price, coupon. After running down excerpts from the guidelines in which Apple threatens imposing new rules on the spot and retaliating against developers who give them bad press, Rosenberg wrote, "Now read these questions from the perspective of a writer or journalist or publisher, not a software developer, and tell me they don’t give you the willies."
The Lab's Joshua Benton also examined Apple's rules from a news perspective, Tramadol reviews, expressing frustration at its limitation of its new political satire exception to professionals. "Defining who is a 'professional' when it comes to opinion-sharing is sketchy enough, but when it includes political speech and the defining is being done by overworked employees of a technology company, it’s odious," Benton said.
Reading roundup: Lots of interesting smaller discussions to poke around in this week. Here's a sampling:
— Two must-read pieces of advice for new journalists and journalism students: Jay Rosen's adaptation of his lecture last week (also linked to here last week) on the new users of journalism and how to serve them best, and Mark Briggs' case for studying journalism right now, Tramadol australia, uk, us, usa.
— We got the second quarter's ad numbers for newspapers, which were either a relief (according to the Newspaper Association of America) or another in a seemingly neverending series of low points (according to industry analyst Alan Mutter), Tramadol For Sale. In other depressing statistics, a report found that mainstream journalism jobs in the U.K. have decreased by nearly a third in the last decade.
— At TechCrunch, online video executive Ashkan Karbasfrooshan made his case against content farms from a marketing perspective ("should content producers really be conveying the fact that we’re cheap dates?"), Tramadol online cod, while web veteran John Battelle wrote a long, thoughtful post on whether one of those content farms, Demand Media, can adapt to an increasingly social web.
— New York Times Publisher Arthur Sulzberger Jr. urged media companies to be risk-takers in charging for content and finding sustainable business models online. Wikipedia founder Jimmy Wales, meanwhile, said he sees much more of a future in paid mobile apps than in online news paywalls.
— Finally, two longer pieces to spend some time with this weekend: The Lab published a version of Kimberley Isbell's fabulously helpful primer on aggregation and copyright law, and TechCrunch's Paul Carr wrote an ode to Adam Penenberg's hybrid breaking-news/long-form journalism on Twitter. Great stuff, both.
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Diflucan Mg, [This review was originally posted at the Nieman Journalism Lab on Aug. 13, 2010.]
TBD takes off: One of the most anticipated new news organizations in journalism's recent history launched this week in the form of TBD, a site owned by Allbritton Communications (the folks behind Politico) covering local news in Washington, D.C. As The Huffington Post's Jack Mirkinson wrote, Diflucan interactions, TBD is "something of a canary in the coal mine" of the future of journalism, being the protoype of a locally focused, community-driven, online-only news model whose effectiveness everyone's eager to gauge. Where can i order Diflucan without prescription, For the basics of the project, here are two local profiles from DCist and the more skeptical Washington Post, a paidContent interview with Robert Allbritton, and a Poynter chat with TBD's Jim Brady and Steve Buttry.
After TBD gave its media preview last Friday, quite a few people listed plenty of reasons to keep an eye on the site: Ken Doctor liked the "out of the box" nature of TBD's pro-am/social/mobile/multimedia efforts; Jeff Jarvis liked the collaborative, order Diflucan online c.o.d, link-centric philosophy; the Lab's Laura McGann called attention to TBD's interactivity and collaboration through local blogs and social media; and Kevin Anderson was impressed by the project's commitment to profitability. Several TBD analyses focused particularly on TBD's interactive and collaborative news efforts, with Journalism Lives, Mashable and Poynter providing good area-by-area breakdowns, Diflucan Mg. Mark Potts, who's starting up a similar blog-network effort, Growthspur, Diflucan steet value, wrote a thoughtful piece about the importance of TBD's own network of local blogs: "TBD is without doubt the biggest, most ambitious effort yet to create a new paradigm for local news coverage of a major metropolitan area," he wrote.
Poynter's Steve Myers also touched on an distinct aspect of TBD's operation — it also includes an Allbritton-owned all-news local cable channel that will be branded TBD TV. He examined how a web-TV converged newsroom operates, and Cory Bergman of Lost Remote (a local TV and hyperlocal news veteran himself) wondered if we might see more TV-local online news partnerships, Diflucan dosage. Here at the Lab, Ken Doctor took a detailed look at the economics of TBD's web-TV synergy, centering on its pioneering broadcast and online advertising hybrid. Diflucan Mg, Meanwhile, David Rothman had some detailed advice for TBD's competitors.
The site officially launched Monday, Diflucan trusted pharmacy reviews, and the initial reviews were mostly positive. Rothman and Suzanne Yada had the most detailed ones; both were impressed by the site's presentation and several of its features, though both were concerned about how much local news content the site would actually be able to produce. PaidContent's Staci Kramer liked the smooth design, too, but wanted to see more out of the site's locally personalized features. The New York Times' David Carr ("extremely functional .., purchase Diflucan online no prescription. kind of ugly") and Mediaite's Michael Triplett ("off to a good start," despite "thin and D.C.-centric" content) also offered quicker reviews. The most thoughtful review belongs to Lost Remote's Bergman, who noted that while many of the ideas are old, their implementation is new."This is the first time that a local media group — especially in the TV space — has wrapped these ideas together and aggressively launched them with an investment to back it up," he wrote, Diflucan Mg.
Demand Media's profit-less past: Demand Media, the new-media lightning rod du jour, Online Diflucan without a prescription, filed for an IPO last Friday, giving us the first detailed financial look inside the private company. Several sites took cracks at sifting through the numbers for significant bits, but two pieces stood out: One, Demand Media has yet to make a profit, losing $22 million this year; and two, 26 percent of its revenue comes from cost-per-click advertising deals with Yahoo, rx free Diflucan.
That's a pretty sizable chunk of Demand Media's income, and GigaOM's Mathew Ingram examined one of the company's reported risk factors — that Google could use its own search expertise to create a search-driven content company to compete with Demand. Ingram pointed out that Google already has a patent for a process that identifies "underserved" search content. All Things Digital noted that Demand's heavy reliance on Google "could torpedo the company" if Google changes its search formula or changes its contract with Demand, Diflucan from canada, but it also countered that every web publisher is dependent on Google. Diflucan Mg, Then there's the whole matter of profitability. The Wall Street Journal's Scott Austin contrasted the numbers in Demand's filing with its executives' numerous past descriptions of the company as profitable, as a reminder that "no one outside the company can verify a start-up’s financial claims." Slate's James Ledbetter also noticed an inexplicably large and sudden drop in Quantcast traffic to Demand's sites a few weeks ago and wondered what was behind it. Meanwhile, the Journal also profiled Demand Media's efforts to court big-time advertisers on the web.
A proposal to carve up the open web: A week after reports emerged that Google and Verizon were near a deal that would more or less mark the end of net neutrality, australia, uk, us, usa, the two companies came forward this week not with a deal, but with a policy proposal. As for whether that would mark the end of net neutrality, well, Herbal Diflucan, it depends on who you ask. Google and Verizon called their plan a "proposal for an open Internet," and their CEOs co-authored a Washington Post op-ed arguing that their proposal "empowers an informed consumer, ensures the robust growth of the open Internet and provides incentives to strengthen the networks that carry Internet traffic." The proposal has quite a few moving parts, but it essentially prohibits Internet service providers from discriminating against or prioritizing "lawful Internet content," while excepting wireless networks and some unspecified future services from that regulation, Diflucan Mg.
The tech blog Engadget broke down the proposal, noting that would set something close to the status quo into formal policy, rendering the U.S. Federal Communications Commission powerless to change policy as the Internet changes. Most of the web was quite a bit harsher in its judgment, what is Diflucan, calling it an open attack on net neutrality by excluding its fastest part, wireless. CNET and The New York Times put together good summaries of the backlash, but here are some of the most to-the-point examples: Free Press' Craig Aaron ("one massive loophole that sets the stage for the corporate takeover of the Internet"), the Electronic Freedom Foundation (it limits net neutrality to "lawful" content, Doses Diflucan work, leaving "lawful" to be defined) Siva Vaidhyanathan (it gives Verizon control of the most exciting parts of the web) Public Knowledge's John Bergmayer (it divides the Internet into several public and non-public parts) Ars Technica (its rules "will become meaningless as 4G sweeps the country") Salon's Dan Gillmor ("a Trojan Horse for a modern age") Susan Crawford (future services is "a giant, enormous, science-fiction-quality loophole") and Harvard professor Jonathan Zittrain (makes way for "an impenetrable web of contracts and fees").
Noted Google watcher Jeff Jarvis had the most colorful response, illustrating the proposal's potential danger to the open web by presenting a future scenario with two Internets, the old "Internet" with everything pre-2010 and the new "Schminternet, fast shipping Diflucan," with everything mobile and post-2010. "Mobile is the internet," he wrote. Diflucan Mg, "Mobile will very soon become a meaningless word when — well, if telcos allow it, that is — we are connected everywhere all the time." Meanwhile, Wired gets credit for the most fun phrase — "carrier-humping, net neutrality surrender monkey" — in its explanation of how Google got to that point.
Reading Roundup: A few final items to send you off for the weekend:
— Mashable's Vadim Lavrusik has a smart overview of the shift toward personalized, socially driven news distribution, with a suggestion for a credibility and trust index to help sort through it all.
— Facebook has launched a media page and is pushing for more collaboration with media companies. PBS MediaShift's Mark Glaser has an informative Q&A with Justin Osofsky, head of Facebook's media partnership team.
— Google engineering intern Lyn Headley has written the first of a series of posts explaining the rationale behind his new Rapid News Awards. It's a short, thoughtful take on aggregation, accountability and transparency.
— Finally, some (possibly) positive news: Spot.Us' David Cohn takes a look at the data and notes that the wave of job cuts at America's newspapers has largely subsided. Cohn wonders if it means newspapers are bouncing back, or if they've just cut down to the bone. I fear it's more of the latter.
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