This is the second in a very occasional series of posts explaining my academic research for non-academic audiences. Check out […]
Cephalexin Mg, As expected, this year's International Symposium on Online Journalism (my first) was an illuminating collision between the academic and practical sides of journalism — I'm sure most everyone left with a full set of ideas for newsroom initiatives, research projects, and the like. But if any of them are like me, they probably also find it difficult to properly process and mentally organize 40 presentations over the span of two days.
So here's my attempt at tying together a few of the ISOJ themes I saw, in the form of seven quotations that stood out.
1. "Twitter needs to be engaged as an online social network, Cephalexin reviews, not just another publication platform." - Marcus Messner, Virginia Commonwealth University
If there were two buzzwords that filled the conference's two days, they were "platform" and "engagement." I think both are ugly words that smack of marketing-speak (really, is there any buzzword that doesn't become ugly sooner or later?), but the latter in particular represents a crucial concept for news organizations operating online. Just about all news orgs recognize now that they simply have to engage with their users — or, order Cephalexin from United States pharmacy, more popularly, "the community" — in order to survive online, right?
Well, if they do recognize that, Cephalexin blogs, they certainly have an odd way of showing it. Both Messner and Texas State's Dale Blasingame did research analyzing news orgs' Twitter practices, finding that they use it predominantly to broadcast their stories, rather than (gasp!) conversing with people on a medium designed for conversing with people. The need to use interactive online tools to, well, interact seems like common knowledge by now, but among news orgs, it's apparently not.
2, Cephalexin Mg. "They need to be engaged in journalism, not uploading pet photos." - Jim Brady, canada, mexico, india, Journal Register Co.
Ah, but there's the rub. All reader engagement, magical as it seems, Japan, craiglist, ebay, overseas, paypal, is not equally useful. This idea runs counter to newsroom conventional wisdom, which seems to have adopted the "We'll take whatever we can get" philosophy, a mentality spoofed brilliantly in a BBC video showed by University of British Columbia professor Alfred Hermida.
So how do you create that more valuable engagement and connection with users. Brady's panel came up with some great insights, including the "call and response" model of success espoused by the Washington Post's Amanda Zamora and the idea from the New York Times' Jennifer Preston of organizing news websites around communities rather than print newspaper section, order Cephalexin online c.o.d. It's not enough to get someone's blurry pet photo or half-baked "reckon" (you really need to go back and click on that BBC video); we need interaction that means something.
Cephalexin Mg, 3. "With millennials, they can sniff out shovelware pretty quick. They're pretty savvy." - Jake Batsell, Southern Methodist University
"Shovelware" was another commonly heard term throughout the conference, After Cephalexin, and it was sad to hear it used so often: It was used to define any content used on one medium that was originally designed to fit another. In the case of Batsell's study, that meant iPad apps that were a mere replication of the print or web experience (and with most publications, there wasn't that much difference between print and web in the first place). But it was also used to refer to uses of Twitter as a publication platform, or much of the government-directed online news coming out of Egypt in the research of Ahmed El Gody of Sweden's Orebro University.
4, Cephalexin street price. "It has nothing to do with 30% [revenue cut], Cephalexin Mg. It has nothing to do with 10%. It has to do with who owns the relationship with the consumer at the end of the day, and that's why we built ours internally." - Mark Medici, Dallas Morning News, Buy Cephalexin from mexico, on paywall systems
It's been opined before that the key factor in all this paid-content/subscription wrangling between Google, Apple, and publishers is not money, but customer data. And here it was, straight from the source: For the Morning News, Cephalexin brand name, the decision to build an internal paywall was not about retaining all the revenue; it was about collecting (almost frighteningly specific) individual-level data, which is far more valuable to advertisers than aggregate-level data.
Regardless of the soundness of the Morning News' paywall plan overall (I was skeptical, as were others), this is a welcome corrective for publishers. Where can i order Cephalexin without prescription, The next step, of course, is for them to actually care as much about their audience from a public-service perspective as they do from a moneymaking perspective. Cephalexin Mg, Because, as the BBC's Paul Brannan noted, news orgs are "still very much in the back woods" when it comes to understanding their users.
5. "This is hard, and it's not obvious to me that this model is replicable and sustainable all over the place ... but it's certainly worth trying." - John Thornton, buy Cephalexin online cod, Texas Tribune
Perhaps the best panel of the conference was the one on nonprofit journalism, featuring Thornton, the Bay Citizen's Lisa Frazier, and Gustavo Gorriti of Peru's IDL-Reporteros. Herbal Cephalexin, For all the hype and "WILL THIS SAVE JOURNALISM?!?!?!?!?" hand-wringing nonprofit journalism has gotten, this panel — particularly Thornton and Gorriti — was pleasantly surprising in its realism.
That reality is, as the Thornton quote indicates, a nonprofit journalism that is best applied only in certain locations and contexts and is far from a magic bullet. But it doesn't have to be a magic bullet to be successful, and both the Tribune and Bay Citizen, Cephalexin long term, so far, could be considered successes — at or above their major goals for both influence and fundraising. Despite the realism, there was a lot of reason for optimism regarding nonprofit journalism coming out of this panel.
6, Cephalexin Mg. "What we do as aggregators isn't about journalism. It's about making sense of the Internet." - an anonymous aggregator quoted by C.W. Cephalexin images, Anderson, CUNY-Staten Island
Aside from all the practically oriented material, there were plenty of intellectually stimulating ideas at ISOJ, led by the conference's top paper, a study of aggregation by Anderson. It spelled out a theme that several other panels hit on indirectly: All of these new online practices that news organizations are interacting with — whether it's aggregation or participatory news or open APIs — are forcing journalists to confront their own definition of journalism and realize that it's constricted, irrational, and inadequate.
Anderson's presentation provided the clearest picture of those shortcomings, noting that journalists' claim to democratic indispensability often falls back on an undefined concept of "original reporting" that doesn't even consider the modern technological environment. Aggregators, on the other hand, are rooted in the online world, swimming in a tidal wave of digital content and trying to make sense of it for their users. Now, which of those sounds more journalistic?
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Most of America's newsrooms Purchase Armour, have been aboard the Twitter bandwagon for at least a year, though few of them have found a way to directly make money off of social media. But one small daily newspaper in Nebraska has brought in a small but steadily growing stream of revenue this summer by creating and consulting for its own social media network for local advertisers.
The paper is the 20,000-circulation Grand Island Independent (disclosure: I worked as a reporter there until April, just before this project was formally launched), and the service is called the giNetwork, Armour price, coupon. Here's how it works: Companies pay for The Independent's web editor to set up their Facebook pages and Twitter accounts, with synchronized posts between the two. Their posts are then aggregated and displayed with a Twitter lists widget on The Independent's homepage (about midway down) and on a dedicated giNetwork page. The deal includes on-demand social media consulting during business hours and a regular email newsletter with tips and success stories, Purchase Armour.
The giNetwork was added on top of an existing local search service developed by the newspaper that boosts local advertisers' search results on Google and other search engines, No prescription Armour online, as well as the paper's own local business listings. The search service, FindNEthing.com, had been offered to businesses for $79 per month, and the giNetwork is now included in the FindNEthing package for a total of $99 per month. (Businesses are required to sign on for at least 12 months in order to prevent them from quickly parlaying the paper's network support and free social media setup into their own independent social media campaign.)
The two services together give advertisers a strong presence on Google, online buy Armour without a prescription, Facebook and The Independent, the area's most-visited website. "You get the two most popular sites in the world and the most popular site here — it's what I call the holy trinity of 'onlineliness,'" said The Independent's new media director, Buy cheap Armour no rx, Jack Sheard. Purchase Armour, "You can't get it anywhere else. There's no other product that's going to give you all three of those things."
Advertisers seem to be buying into Sheard's pitch: The network launched this spring with about a half-dozen businesses and now includes 37 in the rural town of about 50,000 — this after FindNEthing had struggled and flatlined, Sheard said. Here are the project's main selling points, and how they've worked in practice, canada, mexico, india.
— It makes social media simple for businesses. When Sheard, web editor Stephanie Romanski and The Independent's sales reps talked to local advertisers, they found that few of them knew how to set up Facebook fan page for their business, and even fewer understood Twitter. Armour for sale, "A lot of them, when we talk to them, say, 'Yeah, yeah, I know I need to be a part of that, Armour recreational, I just don't have the time. I know the way things are going; I just don't understand it,'" Sheard said, Purchase Armour. So the giNetwork makes it simple: The paper sets their account up, gives them a single place to put in messages (usually Facebook; sometimes Twitter for the smartphone-attached) and provides help and advice along the way.
Sheard said the network's been much more popular among older business owners than younger ones, Armour long term, largely because older ones tend to be unfamiliar with the technology while their younger colleagues are skeptical of paying someone for something they're capable of doing themselves. Romanski's expertise — she runs The Independent's creative social media efforts and has done consulting for others in the newspaper business — is a major draw for advertisers and an important part of the program. "If [the businesses] are not successful with this, then we just have a dead product, and we're just spending money on something that doesn't work," Sheard said, Armour from mexico.
Purchase Armour, — It gives targeted access to devoted local audiences. The key to this selling point is the aggregation of the Twitter lists widget on the homepage and the giNetwork landing page. That widget expands the business's audience beyond the business's few hundred Facebook fans or few dozen Twitter followers to potentially include the paper's thousands of unique visitors per week. And, of course, My Armour experience, a streaming list of constantly updating local deals draws a much more interested audience than a banner ad. To that end, the paper is hoping to make the giNetwork the hub of local-deals-of-the-moment — a sort of shaggier Groupon — as the network grows, attracting a devoted following of bargain-hunters. Joining the network is the only way to gain access to that following, Purchase Armour.
— Other local businesses have used it to attract new customers. The paper has plenty of small success stories, taking Armour. The local franchise of the Mexican fast-food chain Qdoba reached nearly 500 Facebook fans in its first two weeks with a giveaway offer; it now uses its page to spread word of its regular promotions, like kids-eat-free Mondays. A local florist started with a special deal for customers who came in and said "I love my dog," and was getting new customers from the promotion months afterward. Purchase Armour, A tire shop has drawn new customers with its regular oil change deals. Armour use, The most successful local social-media user is a grocery store that actually launched its Facebook page independently, as the giNetwork was in the planning stages. It quickly gained thousands of followers with deep daily discounts, though it limited the deal to Facebook fans, necessitating a messy system in which customers printed out proof of their Facebook fandom, then exchanged it for a voucher at the customer service desk, Armour street price.
When the store joined the giNetwork, Sheard eliminated the Facebook fan requirement over the initial objections of the store's manager. The Facebook fan page was merely a means to an end — increased business, Sheard said. "We're not in the business to sell Facebook fans, Armour no rx, " he said. "We will help you build them, and that's great, but we are in the business of getting people in your door, Purchase Armour. That's what the giNetwork does that Facebook, maybe, is limited on."
In the newsroom
So what has this meant for The Independent. Despite the relatively meager revenue, it's come out a plus in the paper's cost-benefit analysis; the initial setup is simple, is Armour safe, and the project requires even lower maintenance after that point. The paper had initially discussed a much more intensive program in which Romanski would actually run the social-media efforts for local businesses, but that idea was scrapped because of ethical (the newspaper's web editor also being the online voice of numerous advertisers) and time issues. This project has struck a much happier balance, Sheard and Romanski said. Purchase Armour, The network won an award this year for best new revenue idea in the online group of The Omaha World-Herald Co., The Independent's owners, and The Hays Daily News in Kansas has picked up the idea after talking with Romanski.
But don't expect the giNetwork to look the same a few months from now; the paper plans to keep incorporating new technologies and services into it, such as Foursquare and Shoutback, a Groupon competitor. In a late-adopting social media city like Grand Island, that means the paper itself plays a role in pioneering those new products — a refreshingly unfamiliar role for the local paper. And while the numbers are small, Sheard and The Independent's executives are excited about the fact that they're making real money directly from their social media efforts. "We've started, and that's the key," Sheard said.
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For many people at the intersection of the journalism-tech-media discussion, Twitter has moved well beyond the “What I had for […]