Mark Coddington

Posts Tagged ‘transparency

Consider this your dictionary for the common phrases in the future-of-journalism world that function as shorthand for big, fundamental ideas.

The best way to keep crappy content from choking out good content? Keep creating and linking to good content. Google’s search dominance depends (at least in part) on its ability to lead users to the good stuff; makes sense to just produce quality stuff, link to it and pass it around, and let Google’s engineers do their jobs.


The Vault


  • Mark: That's a fair point, Steve. I think Jack and Steph's response would be that the advertisers are still maintaining their own voice online; the paper is
  • Steve W: I'm torn by this concept. I'd really like businesses to handle their social media in house. They know their message and audience (hopefully) and I'm n
  • Juno Ogle: Hey, thanks for the link. I hope ours will turn out as successful as the giNetwork.

About this blog

This is the personal blog of Mark Coddington, former reporter and University of Texas graduate student in journalism, and home of his thoughts on all things media-related.