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		<description><![CDATA[For virtually every other American old-media company, this decade has been one of collapse, of downsizing, of a steady chipping away of authority. The theme of this decade in news media could easily be Yeats' line, "Things fall apart; the centre cannot hold."

Yet for ESPN, this has been the decade of expansion, of hegemony, of steadily mounting authority.


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			<content:encoded><![CDATA[<p> <b>Buy Ketazolam Without Prescription</b>, On Monday, ESPN launched <a href="http://espn.go.com/los-angeles/index">ESPN Los Angeles</a>, the fourth of its local sports sites (<a href="http://espn.go.com/chicago/">Chicago</a>, <a href="http://espn.go.com/boston/">Boston</a> and <a href="http://espn.go.com/dallas/">Dallas</a> are the others).  <b>Ketazolam buy</b>, The network has assembled an <a href="http://thebiglead.com/?p=32037">all-star lineup</a> of bloggers, reporters and columnists, <b>saturday delivery Ketazolam</b>, <b>Ketazolam in usa</b>, and it plans on tackling the nation's biggest market, New York, <b>where can i buy Ketazolam online</b>, <b>Order Ketazolam online c.o.d</b>, <a href="http://www.reuters.com/article/idUSTRE5B03TC20091201">within a few months</a>.</p>
<p>Of course, <b>order Ketazolam no prescription</b>, <b>Ketazolam paypal</b>, a bunch of <a href="http://paidcontent.org/article/419-the-big-portals-battle-for-local/">massive media companies</a> (even ESPN competitor <a href="http://paidcontent.org/article/419-fox-sports-net-quietly-rolls-out-a-dozen-local-sites/">Fox Sports Net</a>) are trying to branch out into hyperlocal sites right now, but none of them are doing it with ESPN's success, <b>sale Ketazolam</b>.  <b>Buying Ketazolam online over the counter</b>, Consider <a href="http://www.sportsbusinessjournal.com/article/63505">this fact</a>: <em><strong>Within a month of the time it was launched, ESPN Chicago drew more unique visitors than the sports sections of the Chicago Tribune or the Chicago Sun-Times.</strong></em> This means that it took ESPN all of <em>one month</em> to overcome the Tribune and Sun-Times' decades-long head start in building trust and authority and insinuating themselves into readers' habits, <b>purchase Ketazolam</b>, <b>Online buy Ketazolam without a prescription</b>, and their 14-year head start in specifically covering Chicago sports online. One month, <b>where to buy Ketazolam</b>, <b>Buy Ketazolam without a prescription</b>, and all that was out the window.</p>
<p>Let that sink in for a while, <b>Buy Ketazolam Without Prescription</b>. If there's a better indicator of ESPN's absolute dominance of the sports media world and the completeness of its takeover of local sports coverage in the public's mind, <b>Ketazolam for sale</b>, <b>Order Ketazolam no prescription</b>, I haven't seen it.</p>
<p>What's most remarkable to me about ESPN's invasion of local sports journalism, <b>Ketazolam overseas</b>, <b>Buy Ketazolam no prescription</b>, though, is the climate in which it's taking place, <b>Ketazolam pills</b>.  <b>Saturday delivery Ketazolam</b>, It seems strange to think of it this way now, but ESPN is an old-media company, <b>buy Ketazolam online without prescription</b>, <b>Order Ketazolam online c.o.d</b>, just like the Tribune and the Sun-Times and every other newspaper it's advancing on. For virtually every other American old-media company, <b>Ketazolam paypal</b>, <b>Ketazolam in australia</b>, this decade has been one of collapse, of downsizing, <b>buying Ketazolam online over the counter</b>, <b>Where can i find Ketazolam online</b>, of a steady chipping away of authority.  <b>Buy Ketazolam Without Prescription</b>, The theme of this decade in news media could easily be Yeats' line, "Things fall apart; the centre cannot hold."</p>
<p>Yet for ESPN, this has been the decade of expansion, of hegemony, of steadily mounting authority. How has ESPN managed to make itself all but immune to the social and market forces that are tearing down just about every other establishment media organization in America, <b>Ketazolam craiglist</b>.  <b>Ketazolam prescriptions</b>, Here are a few ideas:</p>
<p>— <strong>It's working with a captive audience.</strong> Most establishment news media organizations traffic in just that: news. And by that I mean general news — politics, <b>Ketazolam price, coupon</b>, <b>Over the counter Ketazolam</b>, crime, business, <b>Ketazolam trusted pharmacy reviews</b>, <b>Ketazolam in uk</b>, foreign affairs. And we've all seen the <a href="http://www.pewinternet.org/Presentations/2009/50--The-new-news-audience.aspx">statistics</a> about the growing number of people (especially <a href="http://uk.reuters.com/article/idUKN1036737320070710">young people</a>) who just don't care about that kind of news, <b>Ketazolam in us</b>. Well, guess what, <b>Buy Ketazolam Without Prescription</b>.  <b>Ketazolam gel, ointment, cream, pill, spray, continuous-release, extended-release</b>, We're not seeing the same trend with sports news. Interest in sports in the United States is not going to be declining anytime soon, <b>Ketazolam in canada</b>.  <b>Delivered overnight Ketazolam</b>, So whereas many news organizations have to ask themselves two fundamental questions ("How do we get people interested in the news?" and "How do we get them interested in <em>our</em> news?"), ESPN is only concerned with the latter, <b>real brand Ketazolam online</b>, <b>Sale Ketazolam</b>, and that's one very big thing not to have to worry about.</p>
<p>— <strong>It moves quickly to master every style and medium its competitors use.</strong> Despite that native advantage to sports news, <b>buy Ketazolam without prescription</b>, <b>Buy generic Ketazolam</b>, ESPN has still had to outmaneuver its many competitors to reach its position at the center of the sports media universe.  <b>Buy Ketazolam Without Prescription</b>, And it's been able to do that, quite frankly, because it's generally very, very good at what it does. You can see it medium after medium: When WFAN and sports talk radio were just starting to explode, <b>free Ketazolam samples</b>, <b>Next day Ketazolam</b>, <a href="http://homepage.mac.com/mobiusmag/tourstophistory.html">ESPN launched a radio division in 1992</a>, quickly scooping up local stations and top talent and becoming a force in the business, <b>order Ketazolam online overnight delivery no prescription</b>.  <b>Ketazolam from canadian pharmacy</b>, When the blogosphere's snarky tone was starting to bubble up early in this decade, ESPN acted quickly, <b>order Ketazolam from mexican pharmacy</b>, <b>Ketazolam from international pharmacy</b>, snapping up the nationally unknown <a href="http://en.wikipedia.org/wiki/Bill_Simmons">Bill Simmons</a> in 2001 and turning him into the most <a href="http://deadspin.com/5401300/bill-simmons-establishment">widely read sportswriter in America</a>, creating the irreverent, <b>Ketazolam in mexico</b>, <b>Buy cheap Ketazolam no rx</b>, pop-culture-heavy <a href="http://espn.go.com/espn/page2/">Page 2</a>, and absorbing the fantastic NBA blog <a href="http://espn.go.com/blog/truehoop">TrueHoop</a>, <b>online buying Ketazolam hcl</b>.  <b>Buy Ketazolam online without a prescription</b>, ESPN may be at its core a cable network, but its efforts in other media are smoothly integrated enough to feel native: It functions on the web, <b>where can i buy Ketazolam online</b>, <b>Purchase Ketazolam</b>, for example, as a multimedia, <b>buy Ketazolam from canada</b>, <b>Ordering Ketazolam online</b>, 21st-century sports website, one that feels like it was produced by people who specifically had the web in mind, <b>cod online Ketazolam</b>.  <b>Buy no prescription Ketazolam online</b>, Most newspaper sports websites, on the other hand, <b>Ketazolam to buy</b>, <b>Fast shipping Ketazolam</b>, still have the awkward feel of a fundamentally print-based mindset superimposed on the web.</p>
<p>— <strong>It has money, and it's not afraid to use it.</strong> Of course, ESPN also pumps out <a href="http://sportsmediawatch.blogspot.com/2009/12/decade-in-review-10-worst-sports-shows.html">an alarming amount of crap</a>, but it's still managed to protect its brand and its territory in the industry, <b>Buy Ketazolam Without Prescription</b>. Every sports fan I know has a love-hate relationship with ESPN, <b>buy Ketazolam online with no prescription</b>, <b>Buy Ketazolam from mexico</b>, and the love part mostly stems from the fact that there's nowhere else to go; no one else offers what ESPN does. No one else has made a bona fide effort to produce a regular sports news program like SportsCenter, <b>Ketazolam in india</b>, <b>Ketazolam san diego</b>, treating sports the same way CNN treats news. No one else (except Best Damn Sports Show, <b>buy Ketazolam online no prescription</b>, <b>Ketazolam tablets</b>, and that's off the air) has tried to produce the daily televised discussion-as-entertainment gabfest like Pardon the Interruption, treating sports the same way Fox News treats politics, <b>rx free Ketazolam</b>.  <b>Ketazolam over the counter</b>, And the reason they haven't tried it is simple: It costs too much money, and ESPN got there first.  <b>Buy Ketazolam Without Prescription</b>, There's a reason ESPN keeps poaching top sportswriting and on-air talent from the nation's newspapers and TV networks: It's paying them piles and piles of money. It's the same reason ESPN keeps swallowing up more <a href="http://sports.espn.go.com/ncaa/news/story?id=3553033">college football</a> and <a href="http://sportsillustrated.cnn.com/2009/writers/luke_winn/11/24/espn.tournaments/index.html">basketball</a> broadcast rights. I'm not privy to their financial statements, but I'm pretty sure other networks, like Fox and the new <a href="http://www.danshanoff.com/2009/12/comcast-nbc-online-sports-juggernaut.html">Comcast/NBC</a> have this kind of money; they're just not as willing to spend it as ESPN is. And the more money ESPN spends, the more of the sports landscape it takes over, and the more money it makes.</p>
<p>— <strong>Other sports media organizations' declines have helped pave its way.</strong> Finally, it's worth noting that ESPN doesn't deserve all the credit for its own dominance — it's been pretty serendipitous, too.  The decline of the newspaper has decimated the longtime stronghold of sports coverage that was the local sports section, <b>Buy Ketazolam Without Prescription</b>. The collapse of their authority has created a void that ESPN has gladly and smartly stepped into. It's also helped that newspapers have generally moved onto the web so timidly and awkwardly (especially initially — they've improved drastically now), making ESPN's online offerings appear so strong by comparison.</p>
<p>I don't think it's a foregone conclusion that ESPN will continue its dominance through the next decade. I think ESPN has some legitimate challengers on the horizon, whether it's <a href="http://www.sportsbusinessjournal.com/article/64053">on the fringes</a> or <a href="http://www.nytimes.com/2009/12/02/business/media/02sandomir.html?_r=1">right smack-dab in front of the network</a>, and it'll be interesting to watch to inevitable battle. But I think as the decade closes, it's worth appreciating how ESPN got its position as the undisputed king of the sports media hill in the first place.</p>
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