[This review was originally posted at the Nieman Journalism Lab Lipitor No Rx, on May 18, 2012.]

Facebook’s advertising uncertainties: This week’s biggest news is happening right now, as Facebook goes public after months of buildup. There were plenty of developments this week leading up to Facebook’s IPO, most of them not particularly good for Facebook. We’ll start with one positive piece of news: The company decided to make a last-minute increase in the size of its IPO, with 421 million shares offered to investors, making it the largest technology IPO ever. The change doesn’t affect Facebook’s overall valuation, Lipitor from canada, which is expected to be about $100 billion. NPR’s Planet Money questioned whether it’s really worth that much, concluding that it could only return that much value by undergoing an explosion in advertising revenue.

Slate’s Farhad Manjoo laid out the picture of how that ad blitz might begin, but Facebook’s inevitable ad ramp-up took a hit already this week when The Wall Street Journal reported that GM plans to pull all of its ads from Facebook, saying they just don’t work, Lipitor No Rx. Web marketer Rex Hammock noticed a couple of interesting points from the story: First, GM pays other companies three times what it spends on Facebook ads to market through Facebook’s “free” channels — Facebook-related marketing dollars that Facebook isn’t getting. Lipitor duration, Second, if GM is spending .05% of its ad budget on Facebook and thinks that’s too much, Facebook will have an extremely difficult time capturing a significant share of the overall ad market.

But All Things D’s Peter Kafka said there’s a lot of evidence GM’s social media marketing failure was GM’s, not Facebook’s, and argued that Facebook is big enough that it might not have to get advertising figured out to make gobs of money off of it. Forbes’ Jeff Bercovici and Robert Hof made similar points, generic Lipitor, with Bercovici noting that other automakers are doing just fine with Facebook ads and Hof saying companies have work to do in learning to adjust their marketing to social media.

Others put the onus on Facebook: Nate Elliot of Forrester said Facebook needs to take its features for marketers as seriously Lipitor No Rx,  as it does its features for users. And tech investor Chris Dixon argued that Facebook is behind the eight-ball when it comes to advertising — while Google gets a lot of its ad revenue based on consumers who are already intending to buy something, Facebook users are generally just socializing. “You can put billboards all over a park, and maybe sometimes you’ll happen to convert people from non-purchasing to purchasing intents. But you end up with a cluttered park, Cheap Lipitor no rx, and not very effective advertising.” Like Dixon, GigaOM’s Mathew Ingram urged Facebook to diversify its revenue streams beyond advertising.

Meanwhile, an AP-CNBC poll revealed more trouble, finding that more than half of Facebook users don’t trust the company to keep their data private and wouldn’t feel safe conducting financial transactions there. SiliconBeat’s Chris O’Brien reflected on the idea that many Facebook users seem to cast themselves as the victims of its addictive powers rather than fans of the company. Interestingly, Twitter’s favorability numbers in the poll were even lower than Facebook’s, a finding Forbes’ Kashmir Hill tried to explain, Lipitor No Rx.

Knowledge Graph and “disintermediating the web”: Google had an announcement of its own this week — not nearly as big as Facebook’s IPO, Lipitor over the counter, but pretty big nonetheless. The company launched its Knowledge Graph, which provides basic facts about search queries alongside search results. As usual, Search Engine Land’s Danny Sullivan has the definitive take on Google’s new feature — he called it a bigger change to Google search than he anticipated and looked at the traffic impact on publishers who typically provide those facts. Online buying Lipitor, (Google assured him that the information provided will lead users to do more exploring, keeping traffic strong, but he said it’s something to keep an eye on.)

Several observers were quite impressed. TechCrunch’s Frederic Lardinois called it Google’s most ambitious move yet Lipitor No Rx,  toward putting its semantic search knowledge to use, and ReadWriteWeb’s Jon Mitchell praised Google for making a big search change that had nothing to do with Google+ or its attempts at social media, describing the Knowledge Graph as “a kind of search that would have made the old Google proud.” Christopher Dawson of ZDNet said the Knowledge Graph is made possible by the data from Google’s privacy policy change earlier this year, and the improvement in search quality is well worth that change.

Matthew Panzarino of The Next Web explored the other side of this change: Every time Google gives you information directly, it’s not taking you to a page it’s indexed, but instead is acting as a content provider, rather than a conduit, buy Lipitor without a prescription. He compared it to the way Apple’s Siri relies on partnerships with Wolfram Alpha and Yelp to bypass Google, and said, “Google has begun the disintermediation of the web, but it’s starting small.” GigaOM’s Jeff John Roberts also saw in Knowledge Graph a bid to get users to spend more time on its own pages and fewer on other people’s, and PC Mag’s Mark Hachman looked at the feature as a response to a similar recent upgrade to Microsoft’s Bing.

 

Should everyone learn to code?: The movement to encourage average non-developers, particularly journalists, to learn to code has gained quite a bit of momentum over the past year or two, and a dissenting voice drew a lot of attention this week, Lipitor used for. Stack Exchange founder Jeff Atwood made the case against having non-professionals learn programming, arguing, among other things, that the “everyone should learn to code” movement “assumes that coding is the goal. Software developers tend to be software addicts who think their job is to write code, Lipitor No Rx. But it’s not. Their job is to solve problems.”

The post provoked a set of sharp responses from across the programming and developing communities. Discount Lipitor, If you want to dive deep into the discussion, you can check out this Y Combinator thread. Several others disagreed with Atwood’s point: One Github poster argued that Atwood falsely conflated learning to code for personal and professional reasons, and expounded on the value of learning to code as a form of digital literacy. Zed Shaw of Learn Code the Hard Way asserted that Atwood’s post was rooted in professional resentment of a flood of new coders.

Ilya Liechtenstein of MixRank explained Lipitor No Rx,  how teaching herself to code helped give her insight into how the technical side of her startup works and what to work toward, and French designer Sacha Greif said learning to code is an extremely empowering exercise. App developer Gina Trapani did agree with one big part of Atwood’s post, affirming his argument that software development is about finding solutions, Lipitor brand name, not coding.

 

Twitter’s emailed digests: Twitter made a bit of news this week, too: It announced a new partnership with ESPN to create custom campaigns for various brands built around sporting events, and also announced that it’s allowing users to opt not be tracked. The announcement that got the most publicity, Lipitor pharmacy, though, was the launch of a new weekly “Best of Twitter” email sent to users.

TechCrunch’s Ryan Lawler wondered about whether the weekly email would outlast the shelf life of a tweet, though All Things D’s Mike Isaac countered that this could be a smart way to help teach newcomers how to navigate Twitter’s sometimes confusing interface and get the most out of the platform. Mathew Ingram of GigaOM said Twitter continues to toe the line between serving and competing with media companies, and AllTwitter’s Mary Long pointed out that we’re now seeing what Twitter did with Summify, the startup it bought in January, Lipitor No Rx.

—

More criminal charges for News Corp.: The investigation into News Corp.’s phone hacking scandal pushes on with one important development this week, as Rebekah Brooks, the former head of the company’s British newspaper division, Lipitor recreational, was charged with perverting the course of justice over allegations that she tried to hide evidence from investigators. Her husband and four others were also charged. The couple was defiant, with Charlie Brooks saying his wife was the “subject of a witch hunt.”

Before her charge came down, Brooks testified last Friday to the British government’s Leveson Inquiry, Order Lipitor no prescription, which was summarized well by The New York Times. Here in the States, Free Press’ Tim Karr criticized Congress and the FCC for not challenging News Corp., and the Times’ Ravi Somaiya gave a bird’s-eye view of the case.

—

Reading roundup Lipitor No Rx, : Here’s what else you might have missed in the past week:

— Toronto’s Globe and Mail announced plans for an online paywall, prompting GigaOM’s Mathew Ingram (a former Globe and Mail journalist) and Dave Winer to express their problems with paywalls.

— A couple of other important pieces of news from the newspaper industry: Just months after buying the Omaha World-Herald, Warren Buffett plunged a lot deeper into newspapers, buying 63 dailies and weeklies from Media General (Dan Conover has a sharp analysis), Lipitor from mexico, and former CBS digital head (and MarketWatch founder) Larry Kramer was named USA Today’s publisher. Poynter’s Andrew Beaujon looked back at Kramer’s past statements about how the newsroom should be rethought.

— ‘Tis the season of commencement speeches, and Andrew Beaujon chronicled the speeches given by journalists across the U.S., while Free Press’ Josh Stearns challenged Ted Koppel’s assertion in one of those speeches that Twitter is a neutral tool. Stearns also followed up with a critique of what he called Koppel’s concern with “hindsight journalism.”

— A few interesting or helpful pieces to leave you with: the AP's Jonathan Stray did some more thinking about the “solution journalism” concept — specifically, agreeing on the problems; media scholar Alfred Hermida talked to Craig Silverman about verification on Twitter; and Digital First’s Steve Buttry gave his guidelines for aggregation — link, attribute, and add value.

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[This review was originally posted at the Nieman Journalism Lab Diflucan Price, on February 3, 2012.]

Twitter spells out its censorship policy: Just a couple of weeks after the SOPA/PIPA fight came to a head, Twitter pushed the discussion about online censorship a bit further when it announced late last week a new policy for censoring tweets: When Twitter gets requests from governments to block tweets containing what they deem illegal speech, its new policy will allow it to block those tweets only to readers within that country, leaving it visible to the rest of the world. Twitter will send notice that it's blocked a tweet to the censorship watchdog Chilling Effects.

As the Guardian and the New York Times noted, much of the initial response among Twitter users consisted of complaints about censorship and the chilling of free speech in countries with oppressive regimes. The policy had critics elsewhere, too: BoingBoing's Xeni Jardin said "it's hard to see this as anything but a huge setback and disappointment," and the international group Reporters Without Borders sent an open letter to Twitter questioning the policy and urging the company to reconsider. And later, BoingBoing's Rob Beschizza pointed out that even though Twitter implied that it had already been blocking tweets at the request of governments (which would have made the new policy a reduction in censorship), it's never actually done so — only in response to legal challenges on copyright issues.

But perhaps surprisingly, Twitter had far more defenders than critics among media observers, Diflucan Price. Alex Howard of GovFresh put together the most comprehensive roundup of opinions on the subject, Diflucan from canadian pharmacy, praising Twitter himself for "sticking up for users where it can." Two free-speech advocates, Mike Masnick of TechDirt and the Electronic Frontier Foundation's Jillian York, made similar arguments: When a government is demanding censorship, Twitter can either refuse and be blocked entirely in that country, or it can comply. Twitter, they said, Diflucan photos, has chosen the latter in as limited and transparent fashion as possible.

Others, like The Next Web's Nancy Messieh, commended Twitter for shifting the censorship focus to the government — as Reuters' Paul Smalera argued, the gray box noting that a tweet has been censored in a certain country is a black mark for that government, Order Diflucan online c.o.d, not Twitter. The broadest argument in Twitter's defense came from sociologist Zeynep Tufekci, who, in addition to these arguments, also praised Twitter for its transparency and for allowing users an easy way to circumvent censorship. Diflucan Price, Still others weren't firmly on either side regarding the policy itself, but pointed to larger issues surrounding it. Media prof C.W. Anderson said that while Twitter did the best it could under the circumstances but showed it doesn't have any values that override its place as a business: "non-market values are, is Diflucan safe, in the long run, incompatible with the logic of the market, and what Twitter is trying to do now is reconcile what it believes with what the market needs it to do." Tech pioneer Dave Winer called for people to learn to be able to organize themselves outside of Twitter's infrastructure and the possibly of censorship.

In a pair of thoughtful posts, GigaOM's Mathew Ingram advised caution in trusting Twitter, Doses Diflucan work, recognizing that like Google and Facebook, it's a business whose interests might not align with our own. The EFF's York and Eva Galperin encouraged users and observers to keep a close eye on Twitter in order to keep them accountable for adhering to their professed beliefs.

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Facebook goes public: Facebook's much-anticipated filing for a public stock offering came on Wednesday, and the New York Times and Danny Sullivan at Marketing Land have the best quick-hit summaries of the S-1 document, Diflucan Price. The big numbers are mind-bogglingly big: 845 million monthly active users, $5 billion in stock, $3.71 billion in revenue last year, $1 billion in profit, Diflucan trusted pharmacy reviews. Of that revenue, 85% came from advertising, and 12% came from the social gaming giant Zynga alone. (All Things D has the background on that relationship.) And when you average it out, Facebook's only getting $4.39 in revenue per active user. Diflucan dose, Aside from the numbers, among the other items of interest from the filings was its risk assessment — as summarized by Mashable, it sees slowing expected growth, difficulty in making money off of mobile access, competition from the likes of Google and Twitter, and global government censorship as some of its main risk factors. Diflucan Price, There's also Mark Zuckerberg's letter to shareholders, annotated with delightful snark by Wired's Tim Carmody, which includes the explanation of a company code Zuckerberg calls "The Hacker Way." Forbes' Andy Greenberg made one of the first of what's sure to be many comparisons between The Hacker Way and Google's "Don't Be Evil." GigaOM's Mathew Ingram took note of the grandiosity of Zuckerberg's stated mission to rewire the world.

Two main questions emerged in commentary on the filing: How much is Facebook really worth, Diflucan blogs. And what happens to Facebook now. To the first question, as the New York Times pointed out on the eve of Facebook's filing, the company's massive net worth is a stark indicator of the booming value of personal data collected online. The Columbia Journalism Review's Ryan Chittum took the opposite tack, Diflucan duration, wondering why Facebook gets so little money out of each of its hundreds of millions of users before concluding that "Facebook is still a young business figuring out how to sell ads and figuring it how aggressive it can get without ticking off users."

To the second question, Mathew Ingram noted that going public is usually a way for tech companies to get the financing they need to build up for some major growth — something Facebook has already done. So, he asked, is this just an attempt for Facebook's employees and backers to cash out, and the end of the company's most productive growth phase, Diflucan Price. Leaning on tech entrepreneurship leader John Battelle, Wired's Tim Carmody and Mike Isaac reasoned that Facebook is mature enough already that in order to attain the growth it's promising, it needs to be in the midst of some massive changes as a company. A couple of guesses at some of those specific changes: More ads and purchases of tech companies (Fast Company) and a big ramp-up in mobile ads (Marketing Land).

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Murdoch's candor amid scandal: The phone-hacking scandal at Rupert Murdoch's News Corp, Diflucan dosage. has continued to spread (rather quietly here in the States, but much more prominently in the U.K.), and it may have turned yet another corner with the arrest last weekend of four journalists from News Corp.'s Sun, significantly deepening the scandal beyond the now-defunct News of the World, where it began. Diflucan Price, News Corp. Is Diflucan addictive, has also turned over an enormous new trove of data which, along with the arrests, could begin to seriously threaten News Corp.'s other British newspapers, including the Times, according to the Guardian's Nick Davies. British j-prof Roy Greenslade reported that many Sun staffers are worried that they may not be part of News Corp. much longer, Diflucan overnight.

In the midst of all this, Murdoch's feisty Twitter account continues unfettered, prompting praise from the New York Times' David Carr for his refreshing candor. Mathew Ingram agreed that this "sources go direct" approach should be viewed as a boon, not a challenge, to serious journalism, Diflucan Price. The AP's Jonathan Stray had perhaps the best summation of the relationship between sources using their own platforms and journalism: "When they want you to know, sources will go direct. After Diflucan, When they don't... that's journalism."

—

Reading roundup: It was a relatively quiet week outside of the big Twitter and Facebook stories, but there were still some cool nuggets to be found:

— Facebook's relatively new Twitter-like Subscribe feature continues to draw complaints of rampant spam. Those criticisms have been led by Jim Romenesko, but this week the New York Daily News and Slate's Katherine Goldstein chimed in, voicing concerns in particular about inappropriate comments directed toward women. Diflucan Price, Meanwhile, Mashable's Todd Wasserman said Subscribe is ruining the News Feed.

— Big news in the journalism-academy world: Columbia and Stanford are teaming up to create a new Institute for Media Innovation, Diflucan forum, thanks to a $30 million gift from longtime Cosmopolitan editor Helen Gurley Brown.

— Jay Rosen posted an inspiring interview with the Chicago Tribune's Tracy Samantha Schmidt, gleaning some useful insights on how to nurture an innovative and entrepreneurial spirit within a large organization, rather than a startup.

— Megan Garber of the Atlantic presented the results of a Hot or Not-style study that determined what type of Twitter content people like. Here's what they don't like: Old news, Twitter jargon, personal details, negativity, and lack of context.

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